Norristown florist, Chris Drummond, was recognized last month at the annual Stars of the Industry Awards Dinner of the Society of American Florists (SAF) for his recent induction into the Professional Floral Communicators International. Mr. Drummond currently serves as President-Elect of SAF and speaks frequently on a wide variety of industry topics. PFCI is the service mark of the top speakers in the floral industry. Mr. Drummond reflected on the meaning of this award. “After thirty years of sharing my experiences and knowledge with florists and consumers, it is humbling to be recognized by such an elite group of presenters. I have learned much more from these fine educators than I can ever give back through my programs. This is quite an honor.” Dozens of florists, breeders, growers, importers, wholesalers, marketers, and educators were recognized with many different awards at Westin Mission Hills Resort. As you would expect, the gala included lavish floral centerpieces and stage décor. Professional Floral Communicators InternationalAwards Chairman, D. Damon Samuel, AAF, AIFD, NAFD, NMF, PFCI of the Bill Doran Company and Lori Wheat, AAF of Lafayette Florist present the award. The chairperson, D. Damon Samuel, AAF, AIFD, NAFD, NMF, PFCI of the Bill Doran Company, presented the award to Mr. Drummond as the members of the Awards [...]